Month: September 2013

Making Products Customers Love

Posted on

Creating products that have long lasting impressions on your customers takes more than effort to put smart products on the market- a market already inundated with competing and compelling products. So, what do you need to do differently to create stellar products or services that will create meaning for us?


Process cleansing

Designing products and services that seek to solve a problem, change systems and behavior, improve or provide value addition rests squarely on the processes you depend on to deliver such results you intended, not accidentally offered.

 Your business and service processes are what inform the kind or nature of your product and service offering. Any system that that suffers from irregular assessment, servicing and improvement produces an expected outcome, not unplanned.  

 An infected meal causes upset in your stomach; which leads to ill health and an eventual poor outlook in your health. Until your gastronomic system is treated, we rarely shall have a healthy YOU. Using this analogy you can imagine how much horror your product and serving offerings are causing your customers.

 The take home message here is that be mindful of your process delivery.

Optimum corporate productivity and performance improvement finds energy in highly effective and efficient corporate processes. If your processes are weak, less robust and efficient your products and service delivery suffers.


When the flag is red

Your performance results are lousy when the bottom-line status quarter on quarter is weak against planned target. Which means we are not buying from you, or telling friends and family about you. You lose money, and market share. The red flags are then raised! ‘We need to re-strategize’ says your leadership. Ironically, the red flag record is not the first of its kind in the company history, even for the year. It is symptomatic of your corporate delivery.

When the red flag is shown by the corporate referee (your leadership), it is about time to reconsider and question the processes you are using to deliver results; no matter how abysmal.

 Let’s show value

Your failure to recognize and deliver value to a customer can increase your journey from Johannesburg into Harare-that is if you think you know the route so well! Don’t kid yourself. You only kid yourself when you underestimate the journey (process), aware of the borders of change and where to take sensible detours. You cannot accept to be a nomadic traveler, when other travelers show more than enough from their stories. Stories of value, change, long lasting meaning that is shaping people’s live and thinking. Be a smart traveler. Be a process-driven ambassador offering superior value and products to your customers. We are going to teach you more at the CPI2014 event in Accra and Nairobi. Join us.

By Benjamin Yaw Manu

Photo credit: istockphotos